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Born and bred in the Bay Area, a native of San Francisco and first generation American, Rosemary has spent much of her life in service dedicated to enriching others’ lives. With a background in teaching elementary school, a BA and MA in Education, Supervision and Administration from San Diego and San Jose State Universities, coupled with decades of volunteering, whether it be in classrooms or on the streets, along with raising a child with Aspergers and one with ADHD, she learned to change her perspective. Ready to take all of this experience and initiate real change in how our homeless can transition back as functioning members of society. This will be a slow process but it will show real life in real time, human results.

A 3rd generation San Franciscan, Danny knows every inch of this city and has watched it go from a beautiful, cute, quirky place to the tech hub of the world. A lover of tattoos and a graphic design degree from from Dominican University, he is at the heart of iheartsf merchandise. Dannyboy Designs is a home grown business from the beach to the bay and has been keeping local family businesses in stock with custom merchandise for more than a quarter of century. His tattoos of SF landmarks became the original inspiration for iheartsf.

Her early years were spent in the Mission District of San Francisco surrounded by streets and neighbors filled with liveliness and color. Grace ensures iheartsf stays financially healthy so that we can do the work that needs to be done. As a single mother and daughter of immigrant parents, she has learned first hand how to make the numbers work. Years in finance, real estate, mortgage and the banking industries, Grace is no nonsense when it comes to ensuring the stability of the business. She earned both a BS and MBA in International Business and Management from Notre Dame De Namur University.